American Apparel and Lookbook.nu

I love Marketing, this is a great example of using social media to communicate and build relationships with customers.

"So why is this campaign great? American Apparel fully gave control to their fans to experiment with their brand, they advocated them, signaled out the best ones and gave them the right attention. This is a great example of a fashion brand that is listening and acknowledging their audience. Major kudos AP!"

http://fashionbeautyretail.wordpress.com/2010/03/10/american-apparel-lookbook-nu-integrating-a-brand-into-social-media-the-right-way/