So today I have been looking at 'Cool'. Most people who frequent the use of the word cool would also like to be cool. I would like to think of myself as 'cool', but on a scale of cool I am not as 'cool' as I could be. This I find stressful and then resent the 'cool' and feel a need to distance myself from this. I think this is a problem that faces my generation and may manifest its self in issue later in life. Warn the NHS.
Anyway my new find it www.thecoolhunter.co.uk, which I will be exploring in more detail. I am also going to be reading this article my Malcolm Gladwell at some point soon, and a post will follow to focus on MG, a favourite author of mine and voyeur of our times.
Wikipedia 'cool hunter', its fascinating. Their are Marketing companies and marketing teams of cool hunters, I now aspire to this.
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